Case Studies Some of Our Work

When TTI needed a team to ensure the arrival and tenure of their staffs time in Sierra Leone was as comfortable as possible, they knew Elixir was the go-to agency.

EMM prefinanced payment for trainers, prefinanced staff stipend and arranged the accomodations and catering for the visiting team. EMM also organized the launching of the TM Brooks Laboratory Transfer Ceremony for TTI.

Intending on constructing a power plant and other high-cost, multifaceted energy-related endeavors, Globeleq hired Elixir to manage their events and media relations.

Elixir led the way in engaging other energy sector stakeholders to partner with Globeleq, providing regular communication and media analysis. EMM mangaged the Globeleq Groundbreaking Event, a celebration of the start of construction of the 57 MW Western Area Power Generation Project, bringing together a dozen national and international partners.

With a looming long-term energy investment project in Sierra Leone, Karpowership enlisted Elixir to provide vital media and communications information.

Elixir provided a comprehensive state of the energy sector report to assist with Karpowerships initial operations, and then continued to monitor local and international media to relay regular reports regarding Karpowership and relevant energy related data.

To produce clear and readily accessible sources of information making potential members and interested information aware of the chamber's ambitions and activities, extolling membership benefits, encouraging application for membership and publishing the chamber's views.

Working with the Executive we designed and built their website as well as creating a quarterly newsletter and informational brochures.

The chamber has seen a steady rise in its membership and is now regularly consulted by stakeholders such as government bodies, international institutions, aid agencies and others wishing to engage meaningfully with the private sector.

Following a change of ownership and a period of poor local media coverage, which was impacting their international standing, this Londonlisted company engaged Elixir to manage their local public relations.

Working closely with the CEO and CFO, Elixir managed the company's in-country profile, building awareness of its philosophy, general activities and CSR intiatives, ensuring consistent publicity of positive developments and mitigating possible negative reporting

To create a crisis management system for swift response should any situation arise

In conjuction with the local management and international PR team, Elixir hosted a launch event at the British High Commission in Freetown. Prior to the event TV, radio and press interviews were scheduled with the client's commercial team while the post-event, a press release was issued highlighting key moments

The launch of the new Sierra Leone route received widespread media coverage, with several of the radio interviews being played in full. The launch event attracted a cross section of key opinion formers including government ministers, business chiefs and heads of mission, allowing the client's message to be disseminated to the appropriate audience. Reporting of the event was widespread. On the success of the launch, the client named Elixir as "African Agency of the Month" for March 2013.

To establish the product as the cooking fuel of choice, replacing traditional fuels such as charcoal and wood.

Elixir conducted research into the local consumer behaviour prior to planning and executing a launch campaign aimed at consumer education & purchase stimulation. Activities included press releases, press and radio advertising, bumper stickers, posters, demonstrations and POS design.

The brand now has instant consumer recognition, an established market presence and is continuing to grow its market share. Elixir continues to provide adhoc support.